Look – I get it. Taking a new headshot isn’t at the top of most people’s to-do list. But here’s the thing: if you're showing up in emails, proposals or social posts with a photo from your pre-pandemic era, you might be sending the wrong message and leaving business opportunities on the table.
I’ve been fortunate enough to take hundreds of headshots for all kinds of professionals. I can tell you with complete certainty that updating your headshot is one of the best things you can do for you – from your personal brand to your business portfolio.
Here’s why.
1. First Impressions Matter – and They’re Almost Always Online
Before someone hears you speak or sees your work, they’ll probably see your face. Think about it this way – you’ve probably Googled someone before you’ve connected, right? What will they find? Whether it’s on your website, in a proposal or attached to your Teams profile, that little square photo is doing a lot of talking for you. A fresh, professional headshot says, “I take my work seriously – and I’m still alive in 2025.”
2. People Want to Know Who’s on the Other Side
Humans like faces. We’re wired for connection. A current, authentic headshot helps build trust. When your clients or colleagues finally meet you in person (or over video), it’s nice when they can actually recognize you. No one wants to say, “Ohhh… I didn’t realize that was you!”
3. A Cohesive Look Indicates a Professional Brand
If your team’s website looks like a yearbook from five different decades, it might be time for a refresh. Matching or complementary headshots help your company look polished and unified. It’s the visual equivalent of wearing matching jerseys: it pulls everything and everyone together. It quietly says, “We’re all on the same team and we’re working together for you.”
4. We All Change and That’s a Good Thing
Your current headshot should reflect the “you” that’s showing up to work right now. Maybe you’ve leveled up in your career, found your signature style or just feel more confident these days. That deserves to be captured! Trust me, it’s time to put that graduation photo in the archives. You should be proud of that moment, but it’s time to refocus. A new photo can actually remind you and your network how far you’ve come – and how ready you are for what’s next.
5. It Sends the Message That You’re On It
An updated headshot shows you’re paying attention to the little things. And if you're on top of that, your audience (sometimes subconsciously) assumes you’re on top of the big stuff, too. It’s a small detail that goes a big way towards credibility. Even people in marketing can neglect their own visual identity. Imagine pitching your services to a potential client when your own branding doesn’t reflect the quality you promise – how does that make sense? You should hold yourself to the same standards you expect from your clients.
So if it’s been a while since you’ve updated your headshot, consider this your sign. Investing in a fresh, professional image isn’t just about vanity or looking good – it’s about showing up with intention, credibility and confidence. Your future clients (and your future self!) will thank you.
